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Who We Are

Opus Communications is a Charlotte-based marketing communications and public relations firm that helps your business create clarity in what you say and how you say it.

We offer expertise to create marketing and PR strategies, plans and tactical programs to powerfully differentiate your business from the competition, then attract and retain the right clients and customers to meet your business goals.

With hands-on experience in creative marketing, public relations, advertising and Internet programs that have worked for clients in a wide variety of industries, we can bring insight to help you choose and follow the right path to success. 

 
The Process

Exploring and articulating the true benefits of your product or service that resonate with your target audience helps create the backbone of your communications program.

Understanding the customer’s perspective ensures that our efforts are meaningful and achieve results. Likewise, understanding your business perspective and goals ensures that messages and tactics are on target and reach to the bottom line. 

Back this up with air-tight positioning versus your competitors or versus preconceived notions we want to change, and together we can begin to spread the word. 

 
FREE Marketing Assessment

Opus Communications offers a free marketing assessment for your overall business — or for a specific marketing project. Contact us for a one-hour, no-obligation consultation.

You'll receive a written assessment outlining marketing ideas that will help you achieve your objective.

Sound simple? It is. Just contact us by phone or e-mail to set up an appointment.

 
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Testimonials

Bill Walker, Media Evolved

"Mark helped me write a business plan that spawned two companies with combined 2007 sales of $66 million. I can honestly say that without his help, neither company may have ever been launched."

Case Study

American & Efird
American & Efird branding logo

Despite the proven difference in thread quality and share of the global market, American & Efird was being challenged by other international thread makers.

In a global market, top-quality product alone is just not enough to maintain an edge. It's all about innovation becoming an expected service. It's all about what's next for the customer.

Read more...