April 2007 Archives

From product and service attributes all the way down the line to product delivery and subsequent customer support, branding opportunities permeate B2B touchpoints. Harry Hoover, in his Think blog, unearths a great article from bnet on branding products and services in the B2B world. Here's a simple, yet tried-and-true tactic from the article: "In many industries, potential new customers will be influenced to buy by the caliber of people who already use the product or service: a blue-chip customer list demonstrates product quality and approval. Ask existing customers for their permission to use their name and some positive feedback on your Web site and promotional material."