Advertising ROI Begins with Investment in Message

By Mark Harrison on August 20, 2007 9:51 AM | | Comments (0) | TrackBacks (0)
Seth Godin blogs on cheap advertising (off-peak AM radio, inexpensive banners), raising the question: do cheaper media choices dictate sub-quality messaging? I don't think so. Clear messages can cost much less than even the cheapest media campaign; many times it's just a matter of investing a little time and brainpower. Even the classic "I've fallen and I can't get up" cable ads resonated.

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This page contains a single entry by Mark Harrison published on August 20, 2007 9:51 AM.

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