September 2007 Archives
NFL Films, the $50M 300-employee adjunct to the hallowed league has filmed every game since 1962 on moody 16mm film. If you’re not familiar with the unmistakable three-quarters speed replay with orchestral background music, then you’re just not a football fan.
Now, according to Wired, the group is working to digitize the entire collection. So far, they’ve made it back to 1992 and have 110TB of football history-slash-data.
The driving reason for this is to provide easily editable footage for the expanding NFL Network, which opens the vault for fans of this stuff. Let’s hope going forward they never change that “mythology” achievable shooting with authentic 16mm film.
Newspaper and local radio advertising continue to lose ground over the the first half of 2007, according to Nielsen. Both are victims to the Internet's rise as a news and entertainment go-to source.
While overall spending is down 0.5%, Internet, national magazines, national Sunday supplements and outdoor are on the rise, as is smaller-market spot TV.
Ted Mininni, president of Design Force, writes in the Marketing Profs blog about the tendency to put a new face on a product to try to achieve instant fresh appeal with consumers. Whether is repackaging, a new package design, or a new name to the same old stuff, this represents a quick-fix mentality that often leaves out the insight of the buyer.
A better use of time and resources, writes Mininni, is to get clear, usable feedback from customers:
Getting consumer feedback is a vital aspect of conducting an internal audit. Spending time, capital, and human resources on this exercise, if done thoroughly, is never fruitless. Never a waste of money. It's the best bang for your marketing buck. In fact, the results may surprise some executives and lead them back to reinstituting those products, those policies, and those brand values that made them successful in the first place.
