Creating Content Marketing with a Dog Named Buzz

My Creative Team, with whom I work on a large number of projects, recently completed a content marketing piece for client Pet Sitters International, an 8,000 member professional organization.  I wrote an article for MCT's most recent newsletter, THINK that talks about "The Buzz Factory: Marketing Tools for the Serious Pet Sitter," a series of how-to pdf's for the groups' membership that covers event planning, media relations and social media marketing.