Recently in Permission Marketing Category

Previously, I wrote about how RSS could replace e-mail in terms of catering more to the individual's preference for receiving opt-in information. Chris Garrett makes an excellent point on this need for more personalization in RSS, calling for a next-generation RSS that would allow the feed to recognize and acknowledge the person reading the information. This has been done in direct mail and, of course, e-mail marketing for some time, but it is something I think we'll see very soon.